Social media video production in Hobart

PRLX makes social media video for Tasmanian brands and organisations: short form content built for Instagram, TikTok, YouTube Shorts, LinkedIn and Facebook, from short reels that start a conversation to longer stories that build a following. We're based in Hobart and work across southern Tasmania, with camera, sound, lighting and drone.

Hobart is our newest base. Since 2019 the same team has made social content for Netflix, Tourism NT, Darwin Festival, Charles Darwin University, the National Indigenous Music Awards and more. The videos further down this page are that work, and it's the standard we bring to Tasmania.

Part of video production in Hobart · TV commercial production · Corporate video production · Livestream production · call 0401 216 151

What we make

• Short-form campaigns — A series of reels and short videos built around one idea, so a campaign has enough content to run for its whole life.
• Event & festival content — Highlight videos and after films that capture the energy of a festival, launch or event, like our work for Darwin Festival and the National Indigenous Music Awards.
• Tourism & hospitality — Content for visitor campaigns, seasonal menus and venue launches, made to stop the scroll.
• Every ratio from one shoot — 9:16, 1:1, 4:5 and 16:9 versions, cut for each platform rather than cropped after the fact.

How it works

1. Brief — Which platforms, which audience, and what the content has to do: build awareness, sell tickets, fill seats or grow a following.
2. Treatment — We plan the ideas, hooks and formats for each platform before the shoot, so the day is built to produce plenty of usable content.
3. Shoot — A Hobart crew with camera, sound, lighting and drone, shooting with every format in mind.
4. Edit & grade — Cut for the first few seconds, where a scroller decides whether to stay, then graded, mixed and finished.
5. Delivery — Platform native files in 9:16, 1:1, 4:5 and 16:9, ready to post or hand to your social team.

Who it's for

Tourism operators, hospitality venues, food and beverage brands, festivals and events, councils and universities: anyone whose audience lives on their phone.

Social works best as a steady stream rather than a one off, so we plan shoots that give you more than one video's worth of content.

Track record

Our social work spans tourism campaigns for Tourism NT, festival content for Darwin Festival and Bass In The Grass, student stories for Charles Darwin University, and even national campaigns for the likes of Netflix.

At its launch, 'Ring-in Ringer' attracted the highest online engagement for a social post in Netflix Australia's history.

Questions

Which platforms do you make content for?

Instagram, TikTok, YouTube Shorts, LinkedIn and Facebook. We deliver in 9:16, 1:1, 4:5 and 16:9, so each platform gets a version made for it.

Can you make content for a festival or event?

Yes. We've made highlight videos and after films for festivals and events including Darwin Festival, Bass in the Grass and the National Indigenous Music Awards.

Can one shoot cover a whole campaign?

That's usually the aim. We plan the shoot so it produces a series of videos and cutdowns rather than a single edit.

Do you only work in Hobart?

No. We crew across southern Tasmania, including Greater Hobart, the Huon Valley and the Derwent Valley, and take on work statewide. With offices in Tasmania and the NT, we're uniquely positioned to work Australia wide.